SEW Experts: Web Analytics 101, Part 1

Search Engine Watch Expert - Ron JonesWeb marketers who ignore analytics are like doctors who start writing prescriptions before bothering to examine or diagnose the patient. In today’s SEM 101 column, “Web Analytics 101, Part 1,” Ron Jones explains that without looking under the hood to see how your Web site is performing, and learning more about the people visiting your site, you’re throwing away a huge opportunity.

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