SEW Experts: Is One-Stop Media Buying a Failed Model?

Search Engine Watch Expert - Kevin RyanOnce merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Or has it? In today’s Searching for Meaning column, “Is One-Stop Media Buying a Failed Model?,” Kevin Ryan asks if it’s possible that some things just don’t fit? The media buying model has yet to achieve the much-hyped shift that so many pundits predicted a short time ago.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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