SEW Experts: Writing Sales Copy For Conversions, Part 2

Search Engine Watch Expert - Tim AshOnce visitors end up on your landing page, you’re no longer competing for their attention with other Web sites, so change the focus to the task they’re trying to accomplish. In today’s By the Numbers column, “Writing Sales Copy For Conversions, Part 2,” Tim Ash explains that you’re missing an enormous opportunity by not creating a hype-free zone on your landing page.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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