Google announced it is discontinuing its print advertising program February 28 and stop running ads March 31. Seems even Google cannot help the slow demise of print media.
Started in 2006, Google added the ability to place classified ads in over 50 newspapers throughout the United States and had reached over 800. As their Traditional Media blog notes “We will continue to devote a team of people to look at how we can help newspaper companies. It is clear that the current Print Ads product is not the right solution.”
Google sees itself as a global media company encompassing all media forms. This bump in the road must be annoying.
“It’s always difficult to say goodbye to products. Lots of people at Google have worked hard on Google Print Ads…. But as we grow, it is important that we focus on products that can benefit the most people and solve the most important problems.”
In the newly developed Google speak I think that means they just could not make money doing it.