SEW Experts: Breaking the Norm with Search

Search Engine Watch Expert - Aaron ShearMany engines, especially Google, are looking for uncommon combinations of content that typically don’t exist together. In today’s enterprise search marketing column, “Breaking the Norm with Search,” Aaron Shear outlines one untapped way to capture search traffic, by combining content of related items in new ways.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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