SEW Experts: Best-Kept Secret in PPC? Part II

Search Engine Watch Expert - David SzetelaLast week’s discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated chore of regulating keyword bids is especially appealing to advertisers. In today’s Profitable PPC column, “Best-Kept Secret in PPC? Part II,” David Szetela responds to reader questions, and clarifies a few things.

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