Google AdWords Launches New Traffic Model for Ad Planner

Last year, Google launched Ad Planner as a way to help media buyers plan their advertising campaigns. Now, they’ve updated their traffic models to improve planning.

Here are the updates:

  • Added Unique Visitors (cookies), a new cookie-based metric, to help you cross-check and compare metrics, similar to Google Analytics unique visitor metrics.
  • Changed Unique Visitors to Unique Visitors (users) so it’s clearer that you’re reviewing estimated numbers of real world visitors.
  • Placed the Unique Visitors (cookies) and Unique Visitors (users) metrics on a site’s profile page so users will have a more comprehensive view of how a specific site can support their media planning.
  • Added country demographics for Australia, Brazil, Japan, and Switzerland, which brings the demographics total to ten countries
  • Created Pre-defined Audiences that represent commonly used audiences. Uers can experiment with various criteria without having to manually select them.

What do you think of the update? Let us know in the comments.

Related Reading:
Google Wants Feedback on Ad Planner
Google Ad Planner Now Available to Everyone
How Will Google Ad Planner Promote Network Inventory?

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