SEW Experts: Is Your Landing Page Relevant?

Search Engine Watch Expert - William FlaizYour landing page is the first impression by which search engines and users alike will judge your site. And when a searcher first lands on your Web site, you have but mere seconds to establish credibility. In today’s SEM agency issues column, “Is Your Landing Page Relevant?,” William Flaiz explains that Web sites must rise to the occasion and create landing pages that rank for important keywords while engaging the reader.

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A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
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