Is Google Testing New Technology Which Prevents Third Party Analytics Search Referral Tracking?

Analytics vendor Clicky has published a blog post saying that Google is testing Ajax-powered search results which prevent third-party analytics providers from tracking search referrals.

This sounded a bit fishy to me. It’s to Google’s advantage for third-party analytics programs to be able to track referrals. This helps sites know that they should keep Google as a major part of their search marketing campaigns.

So, I reached out to Google and this is their official statement:

We’re continually testing new interfaces and features to enhance the user experience. We are currently experimenting with a javascript enhanced result page because we believe that it may ultimately provide a faster experience for our users. At this time only a small percentage of users will see this experiment. It is not our intention to disrupt referrer tracking, and we are continuing to iterate on this project. For more information on the experiments that we run on Google search, please see:

What do YOU think? Let us know in the comments.

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