Cisco has released the results from its Visual Networking Index (VNI) Mobile Forecast for 2008-2013. It projects mobile traffic to grow 131% by 2013.
Most of that traffic will be for video. By 2013, 64% of mobile traffic will be video. Mobile video will grow 150% between 2008 and 2013.
More data from the forecast:
- Mobile broadband handsets with higher than 3G speeds and laptop air or data cards will constitute more than 80 percent of global mobile traffic by 2013.
- Latin America will have the strongest mobile growth at 166 percent CAGR, followed by the Asia-Pacific region at 146 percent.
- Asia-Pacific will account for one-third of all mobile data traffic by 2013.
- Global mobile traffic will exceed two exabytes per month by 2013.
- Global mobile data traffic reached one exabyte per month in half the time that fixed data traffic did.
“More personalized services and applications are becoming available on a wide range of devices. The key to success will be delivering video-rich any-play services to users, enabling them to move freely throughout the world while maintaining connectivity to others,” said Kelly Ahuja, senior vice president, service provider routing technology group, Cisco. “As a result, service providers will have to take into account the need not only for more bandwidth when planning their network architecture but for greater network intelligence as well.”
Related Reading:
eMarketer Releases Mobile and Online Advertising Projections
SEM Industry Exceeded 2007 Projections as SEMs Look to Video, Mobile
Mobile Subscribers Increase Worldwide
Related reading
How video impacts mobile web performance and UX, part 1: data and download speed
Video content is top of the agenda for many brands. It is proving a great way to engage customers and visitors, but when viewed on mobile devices, often video should come with a health warning. Why does mobile video impact page performance, and what can be done about it?
Top tips on voice search: Artificial Intelligence, location and SEO
Over the past few years, we have seen the transformative impact of mobile on search and consumer behavior, including the shift towards the mobile-first algorithm. Voice search is the next major trend that brands will need to focus on to ensure they remain competitive.
Mobile-First Indexing: Everything we know, and how it could affect you
For the past five to six months the search industry has been buzzing with talk around Google's mobile-first index. In the midst of this noise, it is very easy to get lost with what you actually need to know about the update.
“Ubiquitous and seamless”: The future of voice search
These are interesting times for voice search, both in terms of its adoption among consumers and its technological development. We have moved ... read more
