SEW Experts: One PPC Landing Page, Infinite Faces

Search Engine Watch Expert - David SzetelaCreating custom landing pages for PPC ads can help boost your conversion rates by percentage points. In today’s Profitable PPC column, “One PPC Landing Page, Infinite Faces,” David Szetela shares a few simple lines of code, with which a landing page can be created with content that can be changed by marketers depending on the link that the user clicked on.

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