Google AdWords Changes URL Display Policy

Starting tomorrow, February 24, Google AdWords will begin implementing a new URL display policy. From then on, if you have multiple display URLs in the same ad group, they must all have the same top-level domain.

Google gave the following example as a group of URLs that would work in the same ad group:

  • www.example.com
  • www.widgets.example.com
  • www.example.com/widgets/redwidgets/
  • www.example.com/index.html

Here’s an example of what will NOT work:

  • www.example.com
  • www.example.widgets.com

In order to comply, you’ll either need to create new URLs or create separate ad groups.

Related Reading:
Google Testing SearchWiki For Adwords
Google AdWords Opens Up Conversion Optimizer Eligibility
Google Releases AdWords Editor Version 7.0

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