Microsoft Forms Advisory Council for the Development of Next Gen Ad Platform

Microsoft today announced the creation of the Publisher Leadership Council. The council will consist of a select group of top web publishers who will consult the software giant in the development of its next generation advertising platform, Microsoft PubCenter.

The group’s charter members include executives from IAC, Dow Jones Online, The New York Times Co., Time Inc. and Viacom Inc. PubCenter will be built on the existing adCenter Publisher architecture and combined with technologies from Atlas and Rapt.

“Digital media publishers have diverse needs and face many challenges,” said Scott Howe, corporate vice president of the Advertiser & Publisher Solutions Group at Microsoft, the platform and monetization engine for Microsoft Advertising. “This initiative is validation of our commitment to partnering with the industry to meet those challenges together. Some key features of PubCenter are still on the whiteboard, and we’re giving our partners a pen.”

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