SEW Experts: Spending in a Tough Market

Search Engine Watch Expert - Aaron ShearMany large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. In today’s enterprise search marketing column, “Spending in a Tough Market,” Aaron Shear reminds us that the SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic.

» Full story

Related reading

Stock image of a smashed piggy bank with Euros strewn around it and a hammer off to one side.
E-commerce. Shopping cart with cardboard boxes on laptop.
Simple Share Buttons