Google Analytics Adds iPhone Advanced Segment

Last fall, Google Analytics began rolling out 7 major updates. One of those updates was Advanced Segmentation, which allows users to dig into subsets of data. Now, one of those subsets that users can check out is iPhone traffic.

To access the iPhone segment, click on the Advanced Segments drop down menu (the box next to the words “Advanced Segments”) and choose “Visits from iPhones.” If it’s difficult to decipher the percentage of visits from iPhone, turn off “All Visits” to get a better picture of your iPhone traffic.

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