Google Analytics is launching a skills qualification program. Think Google Adwords certification, but for Google Analytics.
The program is called Google Analytics IQ – or Google Analytics Individual Qualification. Once you’re certified, you can help use Google to brand yourself to clients or enhance your status to your boss if you’re in-house.
“Google is an important partner to both GroupM and its clients,” said Rob Norman, Director of Interactive at WPP agency GroupM Worldwide. “Google Analytics is an important resource in helping us to understand the opportunity that Google presents, and our participation demonstrates our continued commitment to gaining insight in all our key channels.”
Will you take the Google Analytics IQ? Let us know in the comments. In the meantime, brush up on the latest Google Analytics updates and information with these posts from SEW:
Google Analytics Adds iPhone Advanced Segment
Bryan Eisenberg Publishes Comprehensive Google Analytics Guide
Website Optimizer Now Tracks with Google Analytics Code GA.js
Updated Google Analytics Code Fixes Rare JavaScript Message
Google Analytics Now Tracks Flash Content
Google Analytics Unveils 7 Major Updates
Google Analytics Now Available in Google Code
Google Analytics Now Shows When a Visitor Uses Chrome
Related reading
Q&A with SEMrush CEO / Cofounder, Oleg Shchegolev
Interview with SEMrush CEO on where the company is headed, what they're working on, pain points as an SEO, diversity in tech, and much more.
Facebook is a local search engine. Are you treating it like one?
Over 600 million users visit FB business pages every day. 52% of consumers have discovered a brand there. Why and how to optimize for Facebook local search.
17 top plugins and extensions for SEO
(According to experienced SEOs.) We asked SEO experts which plugins and extensions they use for easier, more productive work. Here are their top 17 answers.
How did the Gillette video impact search traffic?
Gillette's “The Best a Man Can Be” ad sparked lots of coverage. The real question is, "What impact did that video have on search traffic?" The trends since.