Yahoo! Lowers Minimum Bid on Some Keywords

Yahoo! has announced that they have lowered the minimum bid on some keywords. They were quite vague about which ones. The reason given for the change was the economy and marketers’ needs to maximize their budgets.

Advertisers will want to check in on their Yahoo! campaigns to see if the minimum bid change affects their campaigns. Yahoo! says some campaigns may turn from inactive to active because their bids now meet the minimum.

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