Google Beta Tests Interest-Based Advertising
Google is launching a beta test of “interest-based” display advertising. What that means is that Google will use information from your browser to offer up relevant ads on their partner sites and YouTube. For advertisers, the obvious benefit is (hopefully) reaching a more targeted audience, better traffic and higher conversion rates. For Google, the obvious benefit is mo’ money.
Of course, the inevitable reaction to such news is “WHAT ABOUT MY PRIVACY?”
Personally, I like this type of advertising. If I’m researching cruises and an ad pops up with a deal better than the ones I’ve found, then that really helps me out as a consumer.
But I know there are those of you who are the opposite of me. It creeps you out that a big company like Google is checking into your browsing behavior and history. Here’s what Google has to say about that, verbatim from the Official Google blog:
What are your thoughts? Do tell in the comments.
Related Reading:
Google GeoTargeting Patents Show Influence of Language, Location
Google AdSense Releases News Widget
AdSense Publisher Sues Google – And Wins