Schedule Optimization for Newbies at SES New York 2009

Search Engine Strategies gets underway next week. If you’ve never been to SES New York before, then navigating the conference agenda can seem almost as complex as planning your search engine marketing strategy for 2009.

SES New York 2008 crowd.jpg Actually, that’s what the Search Engine Strategies conference is supposed to help you do.

But, first time attendees often try to learn everything they need to know about SEM in just three days. If search engine optimization were just a handful of tricks and pay-per-click advertising consisted of only a couple of short-cuts, then there wouldn’t be 65 conference sessions, six search engine marketing training workshops, six express site clinics, two keynotes, one Orion Panel, a one-day SEO training course, and a one-day web analytics training course.

Yes, there is that much to learn.

And you can’t learn everything — because there are five concurrent conference sessions and you can only attend one of them in each time slot. If you bring a team of five to SES New York 2009, then you can get together afterwards and compare notes. But if you are coming on your own, then you need to figure out which sessions will help you the most.

Now, I’ve attended Search Engine Strategies each and every year since the spring of 2002. And last year, I started providing a free service to Search Engine Watch readers: Schedule optimization for SES New York.

So, if this is your first Search Engine Strategies, then here are the conference sessions that I’d recommend you attend:

Tuesday, March 24, 2009:

9:00-10:00 am — Twitter As A Tool For Social Media

10:30-11:30 am — First Timer’s Guide to SES and SEM

11:45 am-12:45 pm — Introduction to Search Engine Marketing

1:00-2:00 pm — Express Search Usability Clinic

2:00-3:00 pm — Power PPC Advertising Clinic

3:00-4:00 pm — The Imperative: Successful Site Architecture

4:30-5:30 pm — The Dozen Most Common Search Marketing Mistakes That CMOs Make

Wednesday, March 25, 2009:

9:00-10:15 am — Discover the Power of Linking: Link Building Basics

10:45 am-12:00 pm — Keywords & Content: Search Marketing Foundations

1:00-2:00 pm — The State of Search – A Maturing Marketplace or Poised for More Growth?

2:15-3:30 pm — Facebook Workshop: Harnessing the Social Graph

4:00-5:15 pm — Google Workshop: Maximizing Your Website’s ROI

Thursday, March 26, 2009:

9:00-10:00 am — The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

10:30-11:45 am — Extreme Makeover: Live Ad Copy & Continuity Clinic!

12:45-2:00pm — SEO Tools of the Trade: What’s in YOUR toolbox?

2:15-3:30 pm — Extreme Makeover: Live Site Clinic!

3:45-5:00 pm — Extreme Makeover: Live Search Advertising Clinic!

Feel free to make your own selections. These are just suggestions to help you navigate your first SES New York. After you’ve attended this event for a couple of years, you’ll see that the agenda is constantly changing to keep up with the latest developments in the search engine industry.

That’s right. This is an example of lifelong learning. To get a sense of what you’ll learn, check out the 5-minute video below. It is one of 238 videos posted on SESConferenceExpo’s Channel on YouTube.

Search Engine Strategies Conference & Expo

Of course, if you don’t want to be found when 13.1 billion core searches — or 19.2 expanded searches — are conducted each month in the U.S., then you can afford to skip a Search Engine Strategies conference now and then.

What’s the difference between a core search and an expanded search? That’s what you’re going to SES New York 2009 to discover. Hint: According to comScore, the 2.7 billion search queries conducted at YouTube each month are considered “expanded searches.”

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