Yahoo Adds Targeting to Search and Content Ads

Yahoo has added some new features to its Sponsored Search and Content Match ads, including demographic targeting, ZIP-level geotargeting, and dayparting/ad scheduling.

As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo’s search ad platform and content network. Audiences can be targeted by age and gender, with a separate bid set for those desired groups.

Dayparting allows advertisers to schedule ads to appear by time of day or day of week. ZIP code-level geotargeting, which has been in beta since October, allows advertisers to select a ZIP code to target, or use Yahoo’s dynamic mapping feature to select individual ZIP codes and ZIP codes surrounding them.

Related reading

hp
ctr kim
hp
Flights screenshots
Simple Share Buttons