In the not-so-distant past, sites built using Adobe’s Flash technology were invisible to search engines. Both search engines and SEOs have continued to work on ways to make those pages show up better in search results. Last summer, Adobe lent a hand, by providing its Flash technology to Google and Yahoo to help them figure out how to better index sites and pages created with Flash.
This week, Adobe went a step further, launching a new SEO Technology Center for Flash to help developers and other content creators build Flash applications in more search-friendly ways. The site, part of the Adobe Developer Connection, explains current SEO challenges and provides practical steps, examples, and best practices to overcome them.
Adobe advises setting up separate HTML pages for each important topic area of your site, and deep-linking to the proper area of the SWF file from each of those pages. That’s a best practice for non-Flash SEO as well, since a page that focuses more on a given topic is likely to rank better for keywords around that topic, while a page with six or seven topics is not likely to rank well for any of them.
There’s lots more great content on the new SEO Technology Center for Flash, so if you’ve got a site that uses Flash, or are considering building one, you should definitely take the time to read as much as you can about it before moving forward.