When the iPhone launched in the summer of 2007 (and a year before the iPhone app store was launched), one of the highlights was that it came standard with a YouTube application. Then, of course, when T-Mobile made the Android-powered G1 available, YouTube was accessible by those mobile users as well. Now, more users of even more phones are getting the ability to experience a YouTube application.
Phones using the Windows Mobile operating system can now download the YouTube mobile app. Additionally, phones in the Nokia S60 series can get the app. A list of the included phones can be found here.
Here’s what else to expect, per the Official Google blog:
- Speed: Faster application start-up, searching, and video loading. For even quicker access, add the application icon to your phone’s home screen.
- Video quality: The application automatically detects your device and network capabilities, and selects the highest available stream quality based on those. Videos will look sharper and sound clearer than ever.
- WiFi: Improved streaming over WiFi to support a wider range of networks.
- More robust streaming: Improved buffering ensures that videos will play even in weak coverage areas.
- Easy video viewing: Once installed, no configuration is required outside of the application. We’ve worked really hard to make video playback “just work”.
Here’s a video showing off the YouTube app:
Related reading
Investing in video: when and how to succeed
In digital marketing, we’re always trying to keep up with the hottest new thing – advertising methods, ad types, targeting types, etc. – being pitched heavily within the industry in general.
What makes social videos so effective?
Video consumption is on the rise and while users enjoy it, brands face the challenge of creating more effective video ads to stand out in the overcrowded social feeds.
How to take advantage of Facebook Video’s creative opportunities
Facebook recorded an increase of 800% in video consumption from 2015 to 2016, jumping from 1 billion views to 8 billion views in just a year.
Long-form and live video delivers higher ad completion rates
According to a study by FreeWheel Media, in Q1 2016, ads on long-form video content saw a 95% completion rate.
