SES New York 2009 Offers an Expo Only Pass (Free in Advance)

Check it out: If you read the fine print in the rates and registration details for SES New York 2009 you will see an Expo Only Pass — which is free in advance or $50 on-site.

Business dot com at SES New York 2008.jpg Today is Monday, which is “in advance” of the conference sessions, which start tomorrow on Tuesday. Get it? Got it? Good.

So, what can you see with an Expo Only Pass?

First of all, you can get into the keynotes and Orion Panels. So, if you attend SES New York on Tuesday, March 24, 2009, then you can get into hear the opening keynote by Guy Kawasaki, the author of “Reality Check” and Founding Partner of Garage Technology Ventures. And why might you want to do that? The title of his keynote is “Twitter as a Tool for Social Media.” That’s worth schlepping over to SES New York to hear.

Now, here’s the stuff that is hidden in the agenda that you’ll also want to know about.

The Expo Only Pass gets you into the Expo Hall (duh) and the “free events.”

This includes the Express Site Clinics. This means you can walk right up to Booth #1122 and get your Web site reviewed live by one of the SES experts at these PowerPoint free, interactive clinics. This includes:
• An “Express Search Usability Clinic,” which will be held from 1:00 to 2:00 pm by Shari Thurow, Founder and SEO Director of Omni Marketing Interactive. Get one-on-one advise for usability, design, copy, link development, and any technical issues that may prevent your Web site from receiving high quality search engine traffic and visitor conversions.
• A “Power PPC Advertising Clinic,” which will be held from 2:00 to 3:00 pm by David Szetela, CEO of Clix Marketing. Get your Google AdWords PPC advertising campaigns and landing pages expertly analyzed, with specific recommendations for improvement and optimization. Or just come to watch and learn a wide range of tips and best practices!
• And a “CPA Optimization Station,” which will be held from 3:00 to 4:00 pm by Jonathan Mendez, Founder and CEO of RAMP Digital. With advertising dollars more accountable than ever optimizing your Cost Per Acquisition or Cost per Action (CPA) has never been more important. Take advantage of this rare opportunity to sit with an optimization guru as he finds ways to improve your ROI.

But wait, there’s more!

From 9:00 am to 5:00 pm, you can go to the Outrider Career Center. Yes, you can bring your resume to SES! Outrider is hosting on-site interviews for senior, mid-level and entry-level positions. To schedule an interview in advance or submit your resume, visit On-site sign-up, walk-ins and informational interviews welcome. It is located in the Bryant Suite at the Hilton New York.

Or, head over to the Lyris booth (#1004) in the Expo Hall and simplify your marketing efforts and optimize campaign ROI. While you’re there, pick up their FREE guide, 9 Tips for Organizing Your PPC Campaigns, and enter for a chance to WIN a $100 gift card.

From 5:30 p.m. to 6:30 p.m., attend the networking cocktail reception sponsored by OnDialog. It’s being held in the Expo Hall.

And at 6:15 pm, head over to Sutton South in the Hilton New York for another networking party being held by SEMPO.

If Tuesday isn’t good for you, then how about Wednesday, March 25, 2009?

An Expo Only Pass will get you into the “Orion Panel: The State of Search – A Maturing Marketplace or Poised for More Growth?” Is the search marketplace on the verge of maturing in North America or will advertising dollars continue to flow into search? As ROI and performance become increasingly important, will search gain a larger share of advertising revenues or is search generally or at least across some categories, becoming too expensive and competitive? Can search make an argument for value beyond pure performance and results? Will further insights and performance gains be realized as they relate to an overall SEM+SEO strategy for a brand or has the industry discovered most of the tricks?

This panel takes a hard look at the current value proposition of search and what the future holds for the North American search marketplace. The moderator is Kevin M. Ryan, SES Advisory Board Chair and CMO of WebVisible, Inc. The speakers are:
— James Colborn, Director of Microsoft Advertising at Microsoft.
— Robert Murray, CEO of iProspect.
— Steven Kaufman, SVP Media Director of Digitas.
— Jon Diorio, Group Product Manager of AdWords & Monetization Products at Google.
— Jeffrey Pruitt, President of SEMPO.

And there is also a second batch of Express Site Clinics on Wednesday. This includes:
• “Small Changes, Big Results,” which will be held from noon to 1:00pm by Matthew Bailey, an SES Advisory Board member and President of Site Logic Marketing. If you are particularly daring, bring the access to your analytics (if they are hosted online), and Matt will really dive in!
• “Your Baby Is Ugly – Landing Page Mini-Critiques,” which will be held from 2:00 to 3:00 pm by Tim Ash, President of SiteTuners. Yes, these complimentary mini-critiques are by the same by landing page optimization expert who wrote the bestselling book Landing Page Optimization from Wiley Press.
• “Dave Naylor Search Marketing,” which will be held from 3:00 to 4:00 pm by, wait for it, David Naylor, SEO of Bronco. Ever wanted the chance to have an industry leading SEO take a look at your website, to get an honest and often brutal opinion on whether it is any good? Well, Dave is available to do a mini site clinic for you. Does that work for you?

Meanwhile, you’ll still have a chance to go to the Outrider Career Center on Wednesday.

And if you go over to Booth #1302 on the Expo Hall, you’ll have a chance to win a brand
new Smart Car! WebTrends and are sponsoring the ultimate conference give-away. One winner will be selected by random drawing. Open to all conference and expo hall attendees. Winner must be present at the time of the drawing.

There you have it. And while you’re there, visit the booths of the approximately 100 sponsors and exhibitors. Hey, I plan to. I always find useful products and services — not to mention the trade-show tchotchke and promotional swag that I used to bring home. (My wife has declared “No more t-shirts” and my kids have more freebies than they know what to do with.)

But, before I sign off, let me circle back to Tim Ash one more time. He seems to be everywhere this year. But, I don’t want you to think that I’m plugging his book — without making him dance for the plublicity.

In fact, at SES New York 2008, I made him do just that. Check it out below.

Optimizing Landing Pages — Tim Ash’s Tips and… Footwork

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