Google Updates Insights for Search Keyword Metric Tool

Last year, Google launched “Insights for Search,” a tool that aids with keyword research and overall search marketing research. Now, they’ve updated the tool with the following features:

  • New data sources – Googl has added more data from Google News, Image and Product Search sites.
  • Category suggestions – Insights for Search will now suggest categories that your search terms could be classified under.
  • Metros for the U.S. – When you look at the geographic data in the U.S., you can drill down into metropolitan areas.

Check out this Insights for Search geographic map showing the interest of search term, “coffee.” Check out these maps from state then metro then city:

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