iPhone Advances Mobile Search in the UK

comScore has released data about iPhone users in the UK and compared to other mobile devices, the iPhone is certainly spurring on mobie search.

55% of iPhone users conduct searches on their devices, while just 32% of smartphone users and 12% of all mobile phone users search on their phones.

In fact, the iPhone beats smartphones and other mobile phones in every major category from email to mobile music to social networking:


The downside? The iPhone has yet to become mainstream in the UK.

“The iPhone is indeed an early adopter phenomenon in the United Kingdom,” said Alistair Hill, analyst, comScore. “While the device’s ease of use is certainly contributing to the lift we see in mobile media consumption, the fact that the device requires a subscription package that includes an unlimited data plan is also a contributing factor. However, it is also important to note that while nearly all iPhone owners are consuming mobile media, the device is in the hands of only two percent of mobile phone users in the UK.”

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