Google AdWords Expands Beta Interface

Google has expanded the availability of the new AdWords interface to additional U.S. advertisers plus more countries and languages (Spanish, Japanese, French, and Brazilian Portuguese). The beta originally opened to more limited availability last November.

Here’s what to expect, per the Inside AdWords blog:

  • Performance graphs: Spot trends over time with custom graphs on every campaign management page.
  • Insight across ad groups: Focus on the high-impact areas of your account with new roll-up tabs on every page. You can see and edit keywords, placements or ads from all ad groups on a single tab.
  • In-line editing: Want to change a keyword or bid? Click on it and make changes in-line instead of loading a separate page.
  • Easier content network management: Improve content network performance through a new Networks tab. Look at statistics for the placements where your ads have appeared, and then take action by setting unique bids or excluding placements directly from the report.

If you’d like to sign up for the beta, click here.

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Have you tried the new interface? Share your experience in the comments.

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