At SES New York last week, I was amazed that the buzz generated by Guy Kawasaki’s keynote about “Twitter as a Tool for Social Media” lasted more than 24 hours. Well, now it’s a week later and everyone’s still talking about the implications of what the author of Reality Check and Founding Partner of Garage Technology Ventures said in his bully pulpit.
For example, check out Andrew Goodman’s latest post in Traffick: “Is Guy Kawasaki Singlehandedly Ruining Twitter? (Part I).” Goodman says, “I’m relatively new to Twitter, but then again, I’m not slow :), so I have seen these kinds of trends come and go. Mostly, since the late 1990’s, what we’ve seen are spammers in various channels tell us that they’re the cool ones and not really spamming.”
And then as quietly and calmly as someone who is about to take you to the woodshed, Goodman adds, “I’d love to be able to make the point that it’s not about the man, it’s about the tactics. As honorable as that might be, it’s impossible to separate the two… as you’ll see.”
You’re going to have to read Goodman’s next 17 paragraphs for yourself. I haven’t seen this kind of outburst by a mild mannered Canadian since Molson ran its extremely popular ad, “The Rant”, in 2000.
However, let me give you one small sample: “If everyone listened to Guy Kawasaki and admired his Twitter tactics, Twitter would start looking more and more like a digital trailer park.”
I’m just glad that I don’t live in Buffalo anymore. Or, I would have been blistered by the heat from nearby Toronto.
Maybe everything on the Twitter front will have cooled down by the time SES Toronto is held June 8-10, 2009. But I wouldn’t bet on it.
Remember, Molson’s commercial, “The Rant”, was a remarkable success, spawning a number of parodies and copycats. This includes William Shatner’s variation, “I am not a Starfleet commander.”
So, I don’t think we’ve seen the last of this.
I know that Twitter has an 140-character limit. Now, if only we could limit responses to Kawasaki’s keynote to 140 Tweets.