Zillow Partners with 180 Newspapers for Co-Branded Real Estate Sites

Last September, real estate search site Zillow announced a newspaper consortium. This week Zillow is partnering with 180 newspapers to create co-branded real estate sites. The Tampa Tribune and 100 papers with Community Newspaper Holdings, Inc. have launched. Papers such as the Richmond Times-Dispatch and Winston-Salem Journal are among those that will launch in the coming months.

“This next step of the Zillow Newspaper Consortium brings Zillow’s unique local content and data to millions of online newspaper visitors searching for real estate information,” said Lloyd Frink, Zillow president. “As our newspaper partners evolve and build out online content, we’re excited to be a key part of the process.”

Zillow has content for over 88 million homes in the United States, 3.3 million of which are for sale.

“The combination of Zillow’s cutting-edge real estate technology with CNHI’s deep community relationships will help us serve local readers and businesses in exciting new ways,” said Donna Barrett, CEO of Community Newspaper Holdings, Inc. “This relationship with Zillow will help cement our status as the deepest, richest source of local information in our markets.”

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