Offers Comprehensive Car Search Tools has completed the development of its comprehensive car buying tools. The tools are designed to be intuitive to the research, decision-making and buying process. Here’s what to expect:

  • Vehicle Search – This is a good place to start if you don’t already know what type of vehicle you wish to buy. Search by custom criteria including price, body style, manufacturer, MPG and more. The results, of course, will return back vehicles matching those specifications.
  • Vehicle Comparison – When you know a few models you’re interested in, you can compare up to four at a time with this handy tool. Compare makes, models, trim levels, or years.
  • Total Cost of Ownership – This is a useful tool because it includes things that are often forgotten during the car buying process. The tool calculates the cost of owning a given vehicle over a 5 year period including depreciation, financing, insurance, maintenance and opportunity costs.

This type of search emphasizes the idea that marketing begins with the product. Vehicles that do well in search tools will be the ones meeting customers desires and needs.

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