Google Analytics to Release Change to change to search referrals

A change is coming to Google Analytics. The change involves the URL that shows the referral from Google search. Google provided the following example:

Right now, this would be the referral URL:

In the future, it will look like this:

Google says that you (meaning the analytics GEEKS among us) should stop depending on “/search?” and start depending on “/url?”.

The change will be rolled out gradually, per most Google updates. As usual, only a small percentage will experience the change at first.

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A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
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