A change is coming to Google Analytics. The change involves the URL that shows the referral from Google search. Google provided the following example:
Right now, this would be the referral URL:
In the future, it will look like this:
Google says that you (meaning the analytics GEEKS among us) should stop depending on “/search?” and start depending on “/url?”.
The change will be rolled out gradually, per most Google updates. As usual, only a small percentage will experience the change at first.
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