Digg Pulls Out of Exclusive Ad Contract with Microsoft

Digg is ending its 3 year exclusive online advertising contract with Microsoft a year early, according to ClickZ. Starting in July, Digg will form its own advertising deals. Microsoft will be kept in the inventory reserve.

Don’t expect there to be bad blood between the two parties. There was always an expectation that Digg would take this course, according to what Mike Maser, Digg chief revenue and strategy officer told ClickZ.

For its part, Microsoft is looking to expand ad blitz opportunities like the one it just did with Discovery Channel and the “Deadliest Catch” season premiere. Robin Domeniconi, VP U.S., Microsoft Advertising told ClickZ that the blitzes get Microsoft away from conversations about ROI.

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