AutoTrader.com is announcing the launch of AutoTrader Acccess, a new online advertising network designed to help advertisers reach in-market buyers. AutoTrader.com sees 15 million unique visitors a year. Their new Acces network can target buers by demographic, behavioral, and geographic characteristics. Access will aggregate a portfolio of sites which gives advertisers the ability to make one media buy across multiple publishers.
“As one of the top sites for in-market car buyers, AutoTrader.com’s visitors — who spend an average of 30 minutes a month on our site — are a highly engaged, attractive audience for companies trying to influence car purchase decisions,” said Anne Steinhauer, AutoTrader.com vice president of national accounts. “By creating this network, AutoTrader.com can efficiently deliver our own highly engaged audience and, through the network, the highly targeted audiences that our advertisers also want to reach.”