Privately-held paid search company ABCSearch, Internext Media Corp. company, has acquired Advertise.com. They will rebrand under the Advertise.com name, which will serve a larger online advertising solution including PPC, contextual advertising, and display ads.
This is, of course, not to be confused with AOL-owned Advertising.com (which has been rebranded as Platform-A).
“I believe that online advertising needs a new approach,” said Daniel Yomtobian, founder and CEO of Advertise.com. According to Yomtobian, advertisers and publishers have so many choices–some work, while others definitely do not. “The current model does not provide advertisers enough ROI. We launched Advertise.com to provide advertisers and publishers a new value proposition–effective, affordable, and easy-to-use advertising campaigns all under one roof. We are committed to our motto: ‘online marketing made easy’.”