The Butterfly Effect: King Kutcher and Oprah Winfrey Enhance the Twitter Hockey Stick

Hitwise has released some of the earlier numbers on last week’s Twitter extravaganza. In case you were in a cave or hijacked by pirates, last week Ashton Kutcher “competed” against CNN to see who could be the first one to get 1 million followers. Ashton won, Oprah crowned him King of Twitter and featured the hot social network on her show.

Well, you know what that means. I mean, if Oprah mentions something, the masses run out to buy it or try it. Here’s Hitwise’s chart showing the initial effect:

oprahkutchertwitter042109.png

It remains to be seen if this is a spike or a long-term increase in traffic. Hopefully, for all you social media marketers out there, it’s the latter.

Related reading

Super food diet selection in wooden bowls. High in antioxidants, vitamins, minerals and anthocyanins.
cma feature
Search Console Search Analytics
i_fought_the_law
Simple Share Buttons