The Butterfly Effect: King Kutcher and Oprah Winfrey Enhance the Twitter Hockey Stick

Hitwise has released some of the earlier numbers on last week’s Twitter extravaganza. In case you were in a cave or hijacked by pirates, last week Ashton Kutcher “competed” against CNN to see who could be the first one to get 1 million followers. Ashton won, Oprah crowned him King of Twitter and featured the hot social network on her show.

Well, you know what that means. I mean, if Oprah mentions something, the masses run out to buy it or try it. Here’s Hitwise’s chart showing the initial effect:


It remains to be seen if this is a spike or a long-term increase in traffic. Hopefully, for all you social media marketers out there, it’s the latter.

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