I’m looking forward to interviewing Emanuel Rosen, the author of “The Anatomy of Buzz Revisited”, who will give a keynote presentation at SES Toronto 2009. I also look forward to reading his book.
Rosen is the author of the national bestseller “The Anatomy of Buzz” (Doubleday, 2000) and “The Anatomy of Buzz Revisited” (Doubleday, 2009) has more good stories.
Prior to writing these books, he was VP Marketing at Niles Software, where he was responsible for launching and marketing the company’s flagship product EndNote, which spread to a large extent by word of mouth. It was during this time that he became interested in buzz and especially in how it can be accelerated.
Rosen started his career as a copywriter in Israel. For his work in advertising, he won the Bronze Lion from the Cannes International Advertising Festival, as well as several national awards including two gold medals. He holds an MBA from the University of San Francisco and lives in Menlo Park, California. The Anatomy of Buzz “has managed to generate quite a bit of buzz itself” as BusinessWeek Online noted. The book hit The Wall Street Journal’s business best-seller list and is now available in 12 languages.
This year, SES Toronto 2009 will be held at the Sheraton Centre Toronto June 8-10, 2009. The largest search engine marketing conference in Canada is organized and programmed in cooperation with the SES Advisory Board, Search Engine Watch and Andrew Goodman, the founder and president of Toronto-based Page Zero Media.
According to Goodman, “This year, SES Toronto is being held at the Sheraton Centre on Queen Street West. As always it promises to be the digital marketing event of the year in Canada. With the help of the Incisive Media team, great speakers, and sponsors, we’re teeing up another great program to help companies forge through these choppy economic waters with the ultimate in targeted, accountable marketing. And as always, the networking, rooftop tanning, and cultural opportunities are just icing on the cake.”
For more information about SES Toronto 2009, go to rates and registration details. Register through May 22 to save $150 CAD with the advance rate. To follow news about SES Toronto 2009 on Twitter, go to http://twitter.com/SES_Toronto.