Twitter’s Retention Numbers Exposes Loyalty Problem

With all the buzz about Twitter lately, Nielsen Online exposes a problem: retention and loyalty. It seems that 60% of Twitter users never return the next month to Tweet. Compared to the retention rates of MySpace and Facebook, Twitter is lagging:

nielsentwitterretention043009.png

They also did some fancy pants math to show the correlation between retention and Internet reach:

nielsentwitterreach043009.png

What do you think of the Nielsen data? Is Twitter ultimately in trouble? Share your thoughts in the comments below.

Related reading

local pin
spaghettios ad
linkedin logo
facebook ads logo
Simple Share Buttons