Twitter’s Retention Numbers Exposes Loyalty Problem

With all the buzz about Twitter lately, Nielsen Online exposes a problem: retention and loyalty. It seems that 60% of Twitter users never return the next month to Tweet. Compared to the retention rates of MySpace and Facebook, Twitter is lagging:


They also did some fancy pants math to show the correlation between retention and Internet reach:


What do you think of the Nielsen data? Is Twitter ultimately in trouble? Share your thoughts in the comments below.

Related reading

brands on social
15 writing tips to rank higher on social and search results
Simple Share Buttons