When you sign up for a Google account, you get access to a account-level features on a bunch of products through a singular login. That hasn’t included YouTube, until this week.
Now, new YouTube signups will be automatic Google accounts. Existing users can link their YouTube accounts to their Google accounts.
If you’re an existing user, you don’t have to get or link your Google account now, but in the future, features may be rolled out that require it.
Related Reading:
New Version of Android Includes YouTube, Picasa Uploads
YouTube Offers Movies and Shows; Signs Sony, CBS and More
YouTube and Universal to Partner for New Music Site, VEVO
Related reading
Investing in video: when and how to succeed
In digital marketing, we’re always trying to keep up with the hottest new thing – advertising methods, ad types, targeting types, etc. – being pitched heavily within the industry in general.
What makes social videos so effective?
Video consumption is on the rise and while users enjoy it, brands face the challenge of creating more effective video ads to stand out in the overcrowded social feeds.
How to take advantage of Facebook Video’s creative opportunities
Facebook recorded an increase of 800% in video consumption from 2015 to 2016, jumping from 1 billion views to 8 billion views in just a year.
Long-form and live video delivers higher ad completion rates
According to a study by FreeWheel Media, in Q1 2016, ads on long-form video content saw a 95% completion rate.
