Search Engine Strategies SEM and SEO Training Comes to New York

On June 16, 2009, Search Engine Strategies (SES) will hold a workshop, “SEO Training: Basic to Advanced,” in partnership with DM Days at the Jacob K. Javits Convention Center in New York, NY. The hands-on training workshops are being led by Matt Bailey, the president and founder of SiteLogic by day, who is a Star Trek fan in his spare time.

Matt Bailey at SES New York.jpg Matt has been training businesses about website marketing since 1997 and his speaking style has been described as conversational and entertaining. Previous seminar attendees have praised his ability to explain high level search marketing concepts in a way that even “non-techies” can understand. He’s a Buckeye from Ohio and I’m a Wolverine from Michigan, so he can’t get any higher praise from me.

Attendees can choose the full day workshop or participate in one workshop in the morning and one in the afternoon. The fee for the full day is $895, the fee for the half-day basics workshop is $295, and the fee for the half-day advanced workshop is $745. For complete workshop details and registration information, visit

Matt McGowan, Vice President, Publisher at Incisive Media, says, “Anyone who’s been to our training workshops in the past can attest to the sheer amount of practical information provided to our attendees in such a short amount of time.” He adds, “And the attendees who have never heard Matt Bailey speak are in for a real treat. I learn something new every time I hear him, and I’ve been in this business a long time.”

The morning workshop, which covers SEO basics, runs from 8:30 to 10:30 AM and consists of four topics:

“Website Programming Obstacles” explains what you must know about the importance of programming, information architecture, and on-page factors as related to search engines, all critical to a successful SEO campaign.

“Understand Keyword, Understand Visitors” demonstrates how keyword research is the most effective and low-cost research you can perform to understand the mind of your customers.

“Linking Strategies that Increase Rankings” explores the critical marketing activity of gaining links from other websites.

“Get the Buy-off” will show you how to get the buy-off from other departments or executive level approval for making changes to the website.

The afternoon workshop, which covers advanced SEO, runs from 1:00 to 5:00 PM and consists of three topics:

“Engines vs Visitors – Which comes first?” focuses on shared human and search engine factors to build rankings and increase success.

“Social Media + SEO = even bigger results” will cover the uses of social media in your marketing efforts and will help marketers develop a social media plan which takes into account both the potential positive and potential negative effects of social media on their websites.

“Analytics for Marketers – Stats are not for the geeks anymore” reviews the importance of statistics in an SEM campaign and can help marketers differentiate between crucial information and information that can be ignored.

For complete workshop details and registration information, you can visit

Or, if you think my mention of Star Trek was a lame attempt at keyword stuffing, check out the video interview below. My business partner, Jamie O’Donnell, interviewed Bailey at SES San Jose last year — about Trekkie lore and web anlytics. Hey, this was long before the current reboot of the Star Trek franchise. Hey, I couldn’t make this stuff up.

Measuring Web 2.0 with Star Trek – & SiteLogic’s Matt Bailey

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