Google may be the king of search advertising but it seems every other form of advertising has been a failure, as they plan to stop their radio advertising venture May 31, the Wall Street Journal reported.
First newspaper advertising was discontinued, then TV was stopped and finally radio had the plug pulled.
“”Google is going to conquer radio,” boasted the exuberant Chad” Steelberg of dMarc in 2006, the WSJ reported. Now three years later the effort has failed. Google just does not seem to be able to conquer the offline ad market like it has search.
Interestingly, Yahoo ranked number one for online display advertising with 13.2% compared to Google’s 1.3% – though its does not sell display ads per se.