John Battelle Discusses Future of Search

John Battelle – author of The Search, founder of Wired, Federated Media and The Industry Standard – discussed the future of search with HubSpot.

The HubSpot blog added a few videos of the interview which covered Google and Social Media, How Small Businesses Can Compete, as well as the Future of Search.

“Search is currently an interface for working with machines. As we learn new ways to interact with information, it will stop looking like a list of links and will start feeling more like a conversation,” Battelle told HubSpot. Noting, “Search in social media platforms is a threat to Google.”

John is always an engaging speaker on our space. This one is worth the time to look at.

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