When Microsoft launched its Cashback program last year, many in the search and tech community snickered. It seemed laughable that Microsoft had to pay people to search. A year later, the joke is on the doubters.
New data out from Nielsen shows a 615% growth in MSN/Windows Live Shopping Search in the past year. It should be pointed out, however, that shopping search engines account for a small percentage of the overall search market. However, Microsoft’s goal of attacking search niche by niche might just be on the right track.