AdWords Search Query Performance Reports Nix ‘Other Unique Queries’ for Details

The Search Query Performance Report in Google AdWords just got more detailed. Instead of lumping queries with low volume into a line item called “other unique queries,” you’ll actually be getting those queries listed instead.

You’ll see all the queries that got a click, provided the user allows the referral URL to be shown. As a result of the change, you can better manage keyword variations instead of having a bunch hang out in the low volume abyss.

What do you think of the update? Let us know in the comments below.

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