152 Million U.S. Internet Users Watched 16.8 Billion Online Videos in April

comScore has just released April 2009 data from the comScore Video Metrix service, which shows that nearly 152 million U.S. Internet users watched 16.8 billion online videos during the month, representing an increase of 16 percent over March. This means 78.6 percent of the total U.S. Internet audience viewed online video in April, and the average online video viewer watched 385 minutes of video, or 6.4 hours.

YouTube at SES London 2008.jpg According to a press release, “A significant increase in video viewing at YouTube during April contributed to the month’s sizeable gains.”

107.1 million viewers watched 6.8 billion videos on YouTube.com — which is 63.5 videos per viewer. By comparison, 49 million viewers watched 387 million videos on MySpace.com — which is 7.9 videos per viewer. About 45.4 million viewers watched 355.2 million videos on Yahoo! Sites — which is 7.8 videos per viewer. And 40.1 million viewers watched almost 397 million videos on Hulu — which is an average of 9.9 videos per viewer.

In other words, YouTube not only has an audience that is more than twice as large, this audience also watches six to eight times more videos per month.

At SES London 2009, I interviewed Li Evans about online video. She was with KeyRelevance back then, but is now the Director of Social Media at Serengeti Communications. Li talked about how putting your brand out via YouTube is becoming a new marketing channel for companies.

Li will also be one of the panelists at SES Toronto next week in the session “Optimizing for Video Search: Virgin Territory?” The other panelists will be Gregory Markel, Founder/President, Infuse Creative, LLC, and Amanda Watlington, Owner, Searching for Profit.

Liana Evans, KeyRelevance, on video branding strategy at SES London

The moderator of the “Optimizing for Video Search: Virgin Territory?” session will be Mona Elesseily, Director of Marketing Strategy, Page Zero Media. If you go to SES Toronto, remember to compliment Mona for having, “Nice shoes.” I forgot at one conference and paid dearly for my oversight.

Mona Elesseily.jpg
Mona Elesseily of Page Zero Media and Greg Jarboe of SEO-PR compare their “nice shoes” at SES New York.

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