Three Lists from SES Toronto’s Social Media Panel

In the “Social Media: Do Big Companies Get It?” panel at SES Toronto, it turned out that the three presenters each offered a checklist of sorts. Though they shared more insight than just this, it’s a handy way to sum up some of the knowledge they shared.

First, we have 5 Myths of Social Media, from Mark Evans:

  1. Social media is free — not when you count your time, money, and resources.
  2. Social media is easy — it’s not.
  3. Social media is about the tools — but tools are worthless without a clear goal of what you want them to do.
  4. Social media is a standalone activity — it’s not an add-on, it needs to be built in from the beginning.
  5. Measuring ROI is difficult — but there are lots of tools to track, monitor, and measure activity.

Then, we have 7 Mistakes of Social Media, from Krista Neher:

  1. Focusing on the Numbers — instead of building an audience of people who care about what you’re doing.
  2. Hijacking the conversation — instead of joining it.
  3. Spamming — instead of respecting the conversation.
  4. Being irrelevant — instead of joining conversations where you fit in.
  5. Being boring — instead of giving people something that interests them, not just yourself.
  6. Not being committed — instead of being there to respond when people have questions/concerns.
  7. Not playing nice — instead of being kind and respectful to everyone.

Finally, there’s 5 Ways to Impact Your Ranking on Social News Sites from Guillaume Bouchard:

  1. Content — “To make a long story short, you have to make a long story short.”
  2. Platform — “Digg is allergic to commercial sites.”
  3. Submitter — more important in Digg than StumbleUpon.
  4. Category — The category you choose to write in will affect the level of competition you face.
  5. Solicitation — The number of votes doesn’t affect Digg’s algorithm as much as StumbleUpon’s

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