Google is inviting the more than 25,000 news sources that partner with them for Google News to share professional news videos to YouTube. They’ll be able to host videos on YouTube for free once being approved as a YouTube Partner.
YouTube’s news partners get featured placement on the YouTube news page and have opportunities to generate revenue via advertising, something traditional news organizations are struggling to do. But this program can generate a bigger audience for newspapers by sharing videos on a site that reaches millions.
The videos will also be visible through Google News. In May, Google News began adding YouTube videos to its results and homepage.
If you’re a news organization that’s interested in becoming a Google News partner, you can click here to apply. After approval, then you can apply for the YouTube partner program.