Google Makes Conversion Optimizer More Widely Available

Google has opened up Conversion Optimizer to more advertisers. The AdWords tool is now available to those who’ve had at least 15 conversions in the past 30 days.

If you’re not familiar with Conversion Optimizer, Search Engine Watch expert David Szetela did a nice write-up of the tool last January. Basically, it’s a bid automation tool that uses conversion data to place ads in AdWords auctions.

Google says that their data is showing the average advertiser increasing conversions by 21% when they use Conversion Optimizer. Also, their CPA (cost-per-acquisition) costs dropped by 14%.

Related reading

Robot sitting on a bunch of books. Contains clipping path
A picture of the 'Springfield Shopper' newspaper from The Simpsons, bearing the headline "LOCAL MAN LOSES PANTS, LIFE"
A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
Simple Share Buttons