Google AdWords is introducing Location Extensions. The feature allows local businesses to connect their business address to their search ads. They can either connect it via Google’s Local Business Center or add it manually in AdWords.
AdWords will then include the address automatically. This feature is being rolled out, so if you don’t have it right away, hang on, it’s coming.
With the new feature, local business ads in AdWords will no longer have a separate ad format. Existing ads will run as they have until they are edited. Once they are edited, they will be converted to the traditional text ad. It will look the same when published and it will appear in the same places, but the format will just be different.
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