Google Testing New Positioning for PPC Ads

Hat tip to SEW forum member rodhull who spotted Google repositioning PPC ads to be closer to the organic listings in the SERPs.

I could definitely tell a difference when I conducted searches on Google in Internet Explorer and then Firefox.

In IE, I could see the test with the paid search ads moved over to the left a bit:

googleppcadtestposition080609ie.png

Then in Firefox, Sponsored Listings are hanging out closer to the right:

googleppcadtestposition080609ff.png

What have you observed? Share your experience in the comments below or over at the forum.

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