Digg Begins Rolling Out Beta Version of New Ad Platform

Digg will begin rolling out an early beta version of its new ad platform. Most Digg users won’t see the ads, as they will only be rolled out to a small subset of users initially.

The ads will appear along with submitted content, except they will clearly be marked as sponsored advertising. The more an ad is voted up, the lower cost-per-click (CPC) the ad will enjoy. The more the ad is buried, the higher CPC.

Digg announced its new platform earlier this summer. The announcement came two months after canceling its exclusive ad contract with Microsoft.

What do you think of the new Digg ad platform? Will you use Digg ads? Let us know by leaving a comment.

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