Fast-growing local search engine CitySquares has incorporated Facebook Connect. Now, you can use your Facebook account to sign into the site.
When you do, you can invite Facebook friends to CitySquares and control which information from Facebook you want visible on the local site (name, hometown, birthday, etc.)
The CitySquares teams plans further integration of Facebook Connect in the future. It will include enabling users to update their Facebook accounts when they rate a business.
Ben Saren, CitySquares CEO, says it’s all part of recognizing the close relationship between social and local.
“The Local Web and the Social Web are related,” wrote Saren on the CitySquares blog. “OK they’re not sisters, but they’re definitely cousins. The now and the future of local will see much more social features and functionalities.”
As such, adding Twitter integration is also in the works.
“There’s a whole strategy we’re going to evolve that into for community and neighborhood pages, to effectively create a waterfall of real-time locally relevant information that both pulls content in, and distributes content out. I know that sounds a little too conceptual, but hang in there – you’ll see what we mean very soon,” explained Saren.
What do you think of the relationship between local and social? Leave your thoughts in the comments below.